Three years ago, like anyone else, I started marketing in The Real Estate Book not knowing how much business I could expect for the money I would be paying out. What I have learned after 3 years, is my return on invesment is directly reflected by how I use my Real Estate Book tools in my business. For 2013 I kept track of what marketing programs I spent money on and exactly which ones worked for me. The Real Estate Book is right up there as one of the best decissions I made for my business. In 2013, I am happy to say that I received in commissions over $125,000 directly from my Real Estate Book ads! I received many Buyer calls but also I received a number of people calling to ask me to List their home. When I either Sold their home, helped a new Buyer purchase a home OR if I got a referral from another client that came from The Real Estate Book I kept track of my commissions. For 2014 I can tell that my numbers are going to be higher.
My business is not just in one county, Skagit, so I have added a 2nd page in another edition of The Real Estate Book to cover my business and Listings in Snohomish & Island Counties. I use The Real Estate Book like a big business card where I remind everyone they can always find me in the magazine. It is all about marketing my listings, finding new Buyers and keeping my name in front of the general public. The Real Estate Book does it all...Print, Online and now their new Mobile offerring.
I recommend to any agent who wants to build their business to invest in themselves and add The Real Estate Book to their Marketing program.
